Wednesday, December 19, 2007

Cliquot Club Extra Dry Ginger Ale

We were at a house the other day and the great thing about it was there were all these crawl spaces and attics all over the place. In the attic above the garage we found these two old bottles from Cliquot Club. One is Root Beer and the other is Ginger Ale. I found quite a bit of information on the web about the company. It is finding things like this that is one of parts I love best about what we do. A glimpse into popular culture and business history. As for how two empty bottles of soda came to be up in the attic above the garage, I can only guess but I like to think that this was the secret hiding place of some young boy or girl and they spent many hours with friends up there drinking soda and playing games.

The following ad from a 1920 Ladies Home Journal matches the label on these two bottles.

Founded in 1881 in Millis, Massachusetts, the beverage company was built by Henry Millis from money he had received from his father Lansing Millis. The company produced mainly sparkling cider for the first few years but later on Millis would experiment in other flavors as well. The sparkling cider was soon dropped and the company began focusing mainly on ginger ale. In 1885 the town of Millis, MA was founded in his family name. During this time the soda company hired a significant amount of the town's residents and would continue to do so for years to come. Millis continued to improve upon his beverages through his philosophy of making the drinks as though he were making them for his own friends. He imported high-quality exotic ingredients including Jamaican ginger, and Cuban pure refined sugar. These two were the key ingredients to his ginger ale making the company stand out in this field.

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